Hardee’s is a leading fast-food brand in Pakistan for its chicken sandwich and charbroiled beef burgers. The brand launched itself into the local food industry by offering never-tasted-before flavors. The people of Pakistan fell head-over-heels for these flavors. Upon using technological services to enhance its business efficacy, Hardee’s was able to generate a process in which it could save large amounts of customer feedback.
To put it in perspective, Hardee’s received 100% positive feedback from its customers on various platforms, allowing it to refine and reshape the message and sales tactics, ensuring ever-greater success in the future.
Tapping into this unique advantage, Hardee’s also enhanced its sales teams’ efforts in a more targeted way. The brand has successfully built, nurtured, and retained customer relationships — a very powerful tool that gives the organization a holistic view of what the customers are going through and where they need support, respectively.
The modern day has enabled everyone with mobile devices, such as smartphones and tablets, which Hardee’s has successfully utilized in getting feedback from its customers. The overall statistics reveal that a 100% positive customer feedback also correlates with the maximum amount of sales that can be generated — changing the traditional aspects of the selling process forever.
Hardee’s customer feedback highlights that their experience has been over-the-top! It reveals what they liked (and didn’t like), how they thought about a food item, and any change they’d want in it in the future. It’s very important for businesses that want to make changes based on what their customers want — and need to form strategies to get customer feedback. This industry-first move by Hardee’s is what differentiates it from its competitors, and allows a more welcoming vibe to its customers and also helps in identifying trends and patterns when making informed decisions about enhancing sales.
Today’s customers are more connected than ever due to social media platforms. Statistics show that a majority are turning to peer recommendations and reviews on social media as part of their search (be it anything) — in fact, for the average customer, peer recommendations carry 10 times the weight of recommendations from brand posts.
Even more revealing is the fact that most buyers have all but completed their sales journey before ever contacting a seller. Hardee’s follows this trail of digital breadcrumbs from its buyers on digital platforms, and uses this to target additional potential customers.
This type of feedback is usually collected by businesses seeking specific changes and key issues related to the relationship they have developed with customers over the years. For instance, when Google sends you a questionnaire inquiring about their software services, they are attempting to collect user feedback.
If you wish to follow Hardee’s footsteps and totally satisfy your customers, keep in mind that the customers need to know that they are valued by your brand. In this case, the feedback Hardee’s has received highlights and justifies its top position in the food industry, and the growing number of its customers shed light on how far Hardee’s has taken steps to ensure that its customers are always happy whenever, and whichever, Hardee's branch they visit in Pakistan.